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Choba: Pure Dark Chocolate
Packaging 2024
This project asked me to explore word and image in a three-dimensional format through the concept and development of a candy brand and packaging inspired by a historical art or design movement. This process involved historical research and interpretation, brand development, pattern design, product design, and typographic experimentation.
To begin this project, I selected Russian Constructivism as my movement of choice, assembled references, and established the necessary contents: a brand name and flavor, a logotype, a 3-D model of my candy with emboss, a pattern to be used throughout, and packaging for singles and multiples of my product. Through numerous renditions, I refined my packaging and brand concept to reflect my understanding of Constructivist design practices, producing two distinct styles of packaging to play with ideas of repetition and modularity.
In selecting Constructivism as my movement of focus, there were three core elements I hoped to touch upon: the modularity of Soviet textile patterns, specifically those of Lyubov Popova in her time at the First State Textile Printing Factory in Moscow; the spatial relations of Constructivist doctrine, a contorting of planar depth–faktura; and the bold colors and geometries of late 1920s agitprop, those of El Lissitzky and Aleksandr Rodchenko. By referencing these elements, my final product reflects the breadth of Constructivist tenets while remaining grounded in today's consumer attitudes.